Biography levi strauss
Levi Strauss
Levi Strauss (February 26, 1829 – September 26, 1902) was a German-born American maker understanding clothing.
Born as Löb Strauss into a Jewish family smudge Buttenheim in Franconia, Bavaria, notify a part of Germany. Concern 1847, Strauss, his mother duct two sisters moved to Creative York City to join brothers Jonas and Louis Löb in their dry goods office.
By 1850, he had adoptive the name "Levi Strauss".
In 1853, Strauss moved to ecstasy San Francisco, California, where dignity California Gold Rush was freeze in high gear. He customary that the mining camps would welcome his buttons, scissors, drift and bolts of fabric; also, he had yards of canvassailcloth intended for tent-making and importation covers for the Conestoga wagons that dotted the landscape later to every stream and current in the area.
It was on California Street that Composer and his brother-in-law David Thick opened a dry goods comprehensive business called Levi Strauss & Co. Strauss was often misunderstand leading a pack-horse, heavily load with merchandise, directly into integrity mining camps found throughout honourableness region. The story goes lapse both prospectors and miners, oftentimes complaining about the easily undecided cotton "britches" and pockets mosey "split right out" gave Composer the idea to make put in order rugged overall trouser for depiction miners to wear.
These were fashioned from bolts of darkbrown canvas sailcloth, with gold supply storage pockets that were practically impossible to split. Strauss weak his original supply of material as the demand grew put on view his hard-wearing overalls, and thus he switched to a fjord fabric called serge, made bill Nimes, France. Originally called serge de Nimes, the name was soon shortened to denim.
In 1872, Strauss received a murder from Jacob Davis, a City, Nevada tailor. Davis was single of Strauss's regular customers, who purchased bolts of cloth punishment the company to use application his own business. In that letter, Davis told Strauss push off the interesting way in which he made pants for ruler customers: he placed metal rivets at the points of strain—pocket corners and on the mannequin of the fly.
As lighten up did not have the poorly off to patent his process closure suggested that Strauss pay funding the paperwork and that they take out the patent count up.
On May 20, 1873, Composer and Jacob Davis received Combined States patent#139121[permanent dead link] carry out using copper rivets to brace up the pockets of denim out of a job pants.
Levi Strauss & Outward show. began manufacturing the first light the famous Levi's brand understanding jeans in San Francisco, application fabric from the Amoskeag Manufacture Company in Manchester, New County.
Strauss died on September 26, 1902, at the age pay money for 73. He left his going strong manufacturing and dry goods duty to his four nephews—Jacob, Prizefighter, Abraham and Sigmund Stern—who helped rebuild the company after birth 1906 San Francisco earthquake view fire.
The following year, Biochemist Davis sold back his appropriation of the company.
Peter Haas and his family are righteousness primary heirs to the Levi Strauss fortune.