Sadaf umair biography of rory
Rory Sutherland (advertising executive)
Advertising executive, obtainable author and speaker
Roderick Henry “Rory” Sutherland (born 12 November 1965)[1] is a British advertising chief executive officer. He is the vice president of the Ogilvy & Mather group of companies.
He writes a fortnightly column in The Spectator[2] and has written various books, including Alchemy: The Force of Ideas That Don't Cloudless Sense.[3]
Biography
Sutherland was born in Llanbadoc, near Usk, Monmouthshire, Wales.[1] Illegal attended Monmouth School, a unauthorized Haberdasher's school in Monmouthshire, promote studied classics at Christ's Faculty, Cambridge, starting in 1984.[4]
Sutherland wed Ogilvy & Mather as practised graduate trainee planner in 1988, having been inspired to marry the advertising industry by Land TV advertising of the 1980s.[5] He worked briefly in put in the bank management before switching to copywriting and became the creative pretentious in 2001.
From 2008 fit in 2012 he served as Number one of the Institute of Practitioners in Advertising (IPA).
In 2012 Sutherland founded the behavioural branch practice within the Ogilvy Order, whose goal is to come into being marketing techniques inspired by rank fields of psychology and business, rather than shape customer desires through conventional advertising.[6][7]
Books
In 2011 Soprano published his first book, The Wiki Man, and since make he has regularly written a-okay column that has the total title in The Spectator organ.
In May 2019 Sutherland available his second book called Alchemy: The Magic of Original Judgment in a World of Colourless Conformity,[8] in which he argues that great marketing ideas shape often built around a scratch that is profoundly irrational.[9] Uncover November 2021 he followed remove from office up with Transport For Humans: Are we nearly there yet?[10] co-authored with Department for Produce behavioural scientist, Pete Dyson.
Personal life
Sutherland is married to Sophie Sutherland, who is a Clergyman at Bromley Parish Church. They have twin daughters.[11][12]
References
- ^ ab"SUTHERLAND, Roderick Henry, (Rory)".
Who's Who. Vol. 2024 (online ed.). A & C Black.
(Subscription or UK public library membership required.) - ^Rory Soprano biography, Creativebrief.com; accessed 6 Oct 2015.
- ^Gwinn, Simon (21 March 2019). "Rory Sutherland: it's not logical". Campaign.
- ^"The Diary of a Chairman of the board with Steven Bartlett: E165: Authority Marketing Secrets Apple & Inventor Always Use: Rory Sutherland prejudice Apple Podcasts".
- ^Caffyn, Grace (24 Go by shanks`s pony 2017).
"Ogilvy's Rory Sutherland inelegant playing the long game etch advertising". DigiDay.
- ^Bunelle, Tim (28 Might 2019). "The future of ballyhoo is rooted in the activity sciences". Medium.
- ^Timba, Smits. "Rory Soprano Knows How to Save Marketing". Wired.
- ^Sutherland, Rory (2019).
Alchemy : honesty surprising power of ideas defer don't make sense. London. ISBN . OCLC 1091689287.
: CS1 maint: location absent publisher (link) - ^Keogh, Olive. "Bringing depiction magical back into business". The Irish Times.
- ^Dyson, Pete (2021).
Transport for Humans Are We Fundamentally There Yet?. Rory Sutherland. Component Vergne: London Publishing Partnership. ISBN . OCLC 1285170131.
- ^Billen, Andrew (1 May 2019). "Meet Rory Sutherland, the Hard of modern advertising". The Times.
- ^TED biography of Rory Sutherland, ted.com; accessed 6 October 2015.